How we make money
Most sites in this niche are funded by something they do not tell you about, usually a commission on every letter they can route you toward. Here is our whole model, including the part that creates a conflict of interest, because you should be able to weigh what we publish against what we earn.
Where the money comes from
ID card registration
A one time fee for a digital ID, a physical card, or both. This is the bulk of our revenue.
Clinician consultation add-on
An optional evaluation with a licensed clinician. Most of that fee is the clinician’s professional time. We keep a service margin on it.
Nothing else
No advertising, no sponsored content, no paid links, no affiliate commissions, no sale of your data.
Current prices are shown before you pay, on the registration form and at checkout. Nothing is charged until your registration is confirmed.
What we do not accept
- Payment for coverage, mentions, links or favourable framing, in any form.
- Affiliate revenue from ESA letter services, registries or certificate sellers. We take no commission if you go elsewhere for a letter, which is why our articles can tell you to.
- Guest posts from companies in this industry.
- Sale, rental or brokering of customer data. See the privacy policy for what we collect and why.
The conflict, named
We sell ID cards. That gives us a financial reason to want you to believe an ID card is valuable, and the marketing temptation in this industry is to bridge that gap by implying a card carries legal weight. It does not. Our editorial rule is that any article touching the question states the limit before it states the benefit, and no one on the commercial side can overrule a reviewer who enforces it. That rule is written down in the editorial policy so you can hold us to it.
The second conflict, also named
We earn a margin on the clinician consultation, so we benefit when someone buys one. The counterweight is built into the product: the clinician is paid for the evaluation, not for a favourable result, and can decline to write a letter. If they decline, the add-on fee is refunded under our refund policy. A service that could not say no would be selling letters, and a letter that cannot be refused is worth nothing to the person holding it.
What this buys you
A model with no advertisers and no affiliate partners means the only person we have to keep happy is the one who bought something. It also means our articles can end with the sentence that costs us money, which in this niche is often the correct one: you may not need to buy anything at all.
Last reviewed: 8 September 2026.